A one-On-One gown shopping experience

Our full service design studio in NYC's garment district functions as both our flagship and production space, with every single gown made onsite.  

Brides visiting our showroom have the benefit of working directly with our design and production team, making nearly any customization, and having custom fit alterations done in house.

We do require appointments.

We only work with one bride at a time so that we can give you our undivided attention and the best service possible. You’ll have full run of the entire shop so you can have a relaxing and intimate experience!

what to expect:


Our gowns range from $2000-$11000 with most falling between $3500-$6500.  Don’t forget about alterations, which are typically around $850.

We recommend setting your budget in advance and we’ll help you stick to it.

All of the gowns you will be trying on are samples.  

Once you select your style, a new gown will be made and customized just for you! Our sample gowns range in size from 4s up to size 24, with the majority between size 6 and size 14. Our samples will rarely fit you perfectly, but your stylist will walk you through exactly how each style will fit you when it is your size and correctly proportioned to your body. We offer sizes 0-32 and do not charge plus size fees (why do companies do this?!).


Our standard production lead time is 14 weeks, and we recommend adding 2-3 months to that for shipping and alterations.

We offer rushes from 12 weeks to 1 week.

It's best to limit the number of people you bring with you.

…to one or two trusted friends/family members. Too many opinions can be overwhelming and confusing. Sometimes it is helpful to come to your first appointment solo and then bring your entourage in to view the finalists at another appointment.

Our space is limited, so we don’t recommend bringing more than 4 guests. If you do require a larger party, just call ahead and let us know.

Just getting started?

If you're trying on gowns for the first time ever, keep an open mind and try on an assortment of different silhouettes and styles. You might be surprised by what you respond to, and we'll make suggestions too! Your stylist is here to listen, guide, and provide as much helpful information as possible - no pushy sales tactics here!

Carol Hannah BTS -Chi-Chi Ari-42.jpg

A couture fitting experience

Our fitting process is very unique in this industry and rarely seen today. Instead of making your gown and then deconstructing it for alterations, we actually build the gown on your body throughout the production process, fitting each layer over several months before adding draping and embellishment. This results in a custom fit gown with perfect proportions without the stress of alterations on the textiles.

The best part?  You can rest easy that the style lines of your gown will be exactly as you want them and how we intend them, regardless of whether your measurements fit perfectly into our size chart or if your body changes through the process.

You should expect to have around three to ­four fittings and budget around $850 for this service.  Your stylist will work with you to ensure the most seamless (pun intended)  schedule and logistics according to your event plans and needs. 

We often work with clients from out of town and are happy to provide more info about timing and travel.