A one-on-one gown shopping experience

We like to think of our studio as a little hidden gem in the garment district.  Our cozy, relaxed space perched above the city is set up to be a low stress environment where you have full run of the show.  We only see one bride at a time and a dedicated stylist will be your point person from purchase to pickup. (Is there anything worse than looking at a bride in another fitting room in the same dress you’re trying on? No thank you.) Customizations are easy since  production of your gown occurs on-site!

We’ll obsess over all the little details with you and provide technical knowledge and fashion savvy guidance along the way.  We’re here to listen and support, offering our expertise and honest opinions when asked. Never pushy, we believe it’s an honor to be entrusted with your business and consider ourselves to be in the service of our visiting brides, whether they purchase or not.  

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Shop Where It’s Made

By shopping directly with us, you have the advantage of:

  1. shopping every gown in our current and past collections

  2. making nearly any customization you want! Tweak a current style or start from scratch with a custom designed gown!

  3. coming in for fittings during the production process rather than starting the alterations process after the gown is complete.

Wipe away all those alterations nightmare stories your friends have told you - we work hand in hand with you to make sure every style line and detail is precisely how you want it.

We fit the base of your gown before we begin draping or adding embellishment. Instead of altering a standard sized gown to fit you, we simply build the gown around your body! This results in a better fit in the end and less alterations stress on the garment overall.

Head to Toe Styling

We also offer:

-accessories like veils, headpieces, sashes, coverups, and jewelry

-little white dresses for showers, receptions, or elopements

-colorful party dresses for special events or no reason at all!

-mother of the bride/groom dresses

Flagship gowns

what to expect:

We do require appointments.

We only work with one bride at a time so that we can give you our undivided attention and the best service possible. You’ll have full run of the shop so you can have a relaxing and intimate experience!


All of the gowns you will be trying on are samples.  

Once you select your style, a new gown will be made and customized just for you! Our sample gowns range in size from 4s up to size 24, with the majority between size 6 and size 14. Our samples will rarely fit you perfectly, but your stylist will walk you through exactly how each style will fit you when it is your size and correctly proportioned to your body. We offer sizes 0-32 and do not charge plus fees.

It's best to limit the number of people you bring with you

to one or two trusted friends/family members. Too many opinions can be overwhelming and confusing. Sometimes it is helpful to come to your first appointment solo and then bring your entourage in to view the finalists at another appointment. Our space is limited, so we don’t recommend bringing more than 4 guests. If you do require a larger party, just call ahead and let us know.


Our gowns range from $2000-$11000 with most falling between $3500-$6500.  Don’t forget about alterations, which are typically around $850. We recommend setting your budget in advance and we’ll help you stick to it. You’re welcome to try on any gown in our studio, but nothing's worse than falling in love with something outside your comfort zone, so we find it's best to keep budget in mind when making your selections to try on.

Just getting started?

If you're trying on gowns for the first time ever, keep an open mind and try on an assortment of different silhouettes and styles. You might be surprised by what you respond to, and we'll make suggestions too! Your stylist is here to listen, guide, and provide as much helpful information as possible - no pushy sales tactics here!

lens: Jeremy Harwell

lens: Jeremy Harwell

We believe in #MADE IN NY

We make every gown right here, one at a time, by hand. No mass production overseas here! This lets us implement the highest quality techniques – French seams, baby seams, tiny baby hems, building our own corsets, hand draping – while allowing tons of flexibility in sizing and timing. We can adjust our patterns for uncommon body proportions within production and we can do it fast. Need a dress in a week? Done. Need a super specific shade of blush? We can make it. Got big tatas and a tiny waist? High five, we’ve got you covered (literally).

We believe in Quality you can feel.


Carol Hannah always says that she moved to New York for fabric. Our aesthetic starts with the absolute best quality silk textiles you can find, many of which are woven exclusively for us at the most prestigious European mills in the industry. Our embellishments are developed from the fabric itself to create organic texture. We build a 100% silk foundation into the interior all of our gowns­. You may not see it in something like a draped gown because it is within the layers, but you can definitely feel the difference on your body and see the support it provides without being stiff and uncomfortable. Our gowns feel as good and move as well as they look.


Fit is paramount when it comes to your gown. By incorporating your fittings into your gowns production schedule, we ensure that the completed garment fits you perfectly while maintaining the carefully designed style lines and details that make it so special. We’re with you every single step of the way and the same seamstresses that produce your gown do your alterations. Let us wipe away your alterations nightmares!


There are no shortcuts. There is no machine stamping out a dozen a minute. We do this this same way generations before us did, in the same buildings no less, on the same few blocks in the middle of NYC’s Garment District. And we wouldn’t have it any other way.

We believe in making it your own

We love tweaking our styles to suit our brides. As long as it makes sense aesthetically and is on point with our brand, we’ll do it.

We believe in magic.

We are super passionate about dresses and keep our production more exclusive because we care about every little detail. As an independent design house, we are driven by the artistic side of fashion more than the commercial. Yes, we want to sell our dresses, but we won’t sacrifice true design and innovation just to do that. Our point of view is truly unique and we don’t try to just do our version of what’s already out there. Our customers are looking for something different and we offer that in the best quality possible.

A couture fitting experience:

Our fitting process is very unique in this industry and rarely seen today. Instead of making your gown and then deconstructing it for alterations, we actually build the gown on your body throughout the production process, fitting each layer over several months before adding draping and embellishment. This results in a custom fit gown with perfect proportions without the stress of alterations on the textiles.

The best part?  You can rest easy that the style lines of your gown will be exactly as you want them and how we intend them, regardless of whether your measurements fit perfectly into our size chart or if your body changes through the process.

You should expect to have around three to ­four fittings and budget around $850 for this service.  Your stylist will work with you to ensure the most seamless (pun intended)  schedule and logistics according to your event plans and needs. 

We often work with clients from out of town and are happy to provide more info about timing and travel. 

Contact us for more information or book an appointment today!